A brand encapsulates everything about a company from its culture to market position. When building a brand strategy, marketers and their agency partners have many models, approaches, and templates to help guide their strategy development. 

Market research has frequently proved that customers connect deeply at sub conscious level with a brand’s visual identity. This identity often helps brands in developing and nurturing customer loyalty over long period of time. And this visual identity of brand comprises of various components like logo design, branding, brand colors, fonts, language in which brand chooses to communicate, and it’s vocabulary. All these components form the essence of brand identity which helps the brand