Case Studies

Real stories of success from brands we’ve empowered. Explore our journey of transforming brands with innovative solutions.

Education
IT
E-Commerce

About SIMS

Symbiosis Institute of Management Studies (SIMS) is a premier Management Institute ranked among the top B Schools in India. SIMS is a constituent of the prestigious Symbiosis International University and is the only MBA institute of its kind in India.

It has two flagship programmes:

- Master of Business Administration (MBA)
- Executive Master of Business Administration (EMBA)

SIMS is a B-school that creates leaders who “Make a Difference.”

Duration of Partnership - 6 Years (Ongoing)

Challenges

Internal competition from the sister colleges

Budget Constraints

Lack of awareness about the programme

Objectives

Engaging the audience by driving awareness and interest among working professionals

Building & Maintaining Brand Position as the go-to for MBA executives in Pune

Creating a positive brand connection with the target audience

Achieve and exceed the admission targets.

Target Audience

Working Professionals

Campaign Strategy

Communication theme

Compelling message

Addressing the pain points

Persuasive ad copies

Search Engine Dominance

High Intent Keywords

Quality Blog & Articles

Social Media Engagement

Engagement through reels, storytelling

Focused on user-generated content

Paid Media

Maximize reached through

Meta Ads

Google ads

linkedin ads

Native ads

Content Marketing

Drive organic search visibility through valuable content marketing

Nurturing Activities

Effective drip marketing

Leads nurturing

Personalised messaging

Result - Key Performance Metrics

Cost Per Lead (CPL):

Maintained efficiently between ₹250-₹ 350 approximately.

Click-Through Rate (CTR):

Improved significantly year on year from 5% to 47%

Annual growth rate 33.71%

Hyp-Mobility
Axis India

About Hyp-Mobility

Hyp-Mobility is UAE’s online platform for searching new cars. Offering comprehensive information on a wide range of vehicles, expert reviews, price comparisons, offers and financial tools, Hyp-Mobility is trusted by users looking for their next car. As the automotive market evolved, Hyp-Mobility recognized the need to develop its website to better serve its growing customer base and offer a seamless user experience.

Duration of Partnership - 1 Year

Business Need

With an increasingly tech-savvy customer base, Hyp-Mobility needed to ensure its website could keep up with changing user expectations and market trends.

The primary business needs were:

Improved User Experience: To create an intuitive, fast, and mobile-friendly website that would make it easier for users to browse cars, compare models, and access key information.

Data-Driven Decision-Making: To provide users with personalized recommendations, helping them make informed decisions on car purchases based on preferences and budget.

Scalability: To handle an increasing number of visitors, especially during peak buying seasons or promotional events.

Integration with Dealers and Sellers: To ensure smooth coordination between users and car dealerships for inquiries, test drives, and purchases.

Our Solution

To address these needs, we undertook a comprehensive design of CarWale’s website with the following key features:

User-Centric Interface: We introduced a sleek and responsive user interface (UI) optimized for both desktop and mobile users, allowing customers to easily browse, filter, and compare cars.

Advanced Search and Comparison Tools: We developed an enhanced search engine that allows users to filter cars based on brand, model, price, fuel type, and other specifications. A detailed comparison tool was also integrated, enabling users to compare up to four vehicles side-by-side.

Personalized Recommendations: Using AI-driven algorithms, we implemented a personalized recommendation system that suggests cars based on a user’s browsing history, location, and preferences, improving decision-making.

Seamless Dealer Integration: We integrated tools that connect buyers with dealers, allowing users to schedule test drives, request quotes, and inquire about car availability directly through the platform.

Scalable Infrastructure: We migrated the website to a cloud-based platform, ensuring the site could handle increased traffic without performance lags, especially during high-demand periods.

Positive Outcome

The Hyp-Mobility website delivered several significant benefits:

Increased Sales: The optimised platform led to a 30% increase in online sales, particularly during peak seasons.

Increased User Engagement: The UI and personalized experience led to a 40% increase in time spent on the website, with users actively engaging with comparison tools and recommendations.

Boost in Conversions: The seamless integration with dealers and personalized suggestions contributed to a 25% rise in car inquiries and test drive requests, translating into higher conversion rates.

Scalable Growth: The cloud-based infrastructure handled a 50% surge in traffic during promotional events and the peak car-buying season, ensuring no downtime or slow page loads.

Enhanced Mobile Experience: With a mobile-first approach, the redesign saw a 30% increase in mobile users, offering them the same comprehensive experience as desktop users.

The upgrade of Hyp-Mobility's e-commerce platform significantly boosted sales, customer satisfaction, and operational efficiency, demonstrating how strategic technological enhancements can drive growth and competitiveness in the dynamic online marketplace.

About Axis India

Axis India is a pioneering company specialising in safety solutions. It mainly focuses on lightning protection systems for various infrastructure types, including buildings, substations, and hospitals. With a strong commitment to safety and compliance, Axis India is recognised for providing state-of-the-art solutions that adhere to international standards.

Duration of Partnership - 6 Years

Business Need

As the demand for reliable and efficient lightning protection systems grew, Axis India identified the need for a robust software solution to streamline the design and calculation process for lightning protection. The main objectives were:

Standard Compliance: Ensure that all designs meet international standards such as IEC 62305 Part 2 and IEEE 80.

Efficiency: Simplify the complex calculations required for lightning protection design, reducing the time and effort of engineers.

Comprehensive Coverage: Provide a 360-degree solution that includes all necessary aspects of lightning protection, from risk assessment to implementation.

Customisation: This allows for versatile application across various infrastructure types, including buildings, substations, and hospitals.

Our Solution

To meet these needs, we developed the Axis Lightning Protection Solution, a comprehensive software suite with the following key modules:

Risk Assessment Module: This module helps users assess the risk of lightning strikes based on location, structure type, and environmental conditions. It ensures that all risk assessments comply with IEC 62305 Part 2 standards.

SPD Selection Module: This module assists in selecting the appropriate Surge Protective Devices (SPDs) based on the specific infrastructure requirements, ensuring optimal protection against lightning-induced surges.

Separation Distance Calculation: To prevent potential flashovers, this module calculates the necessary separation distances between lightning protection components and the structure, following the guidelines provided by international standards.

Air Termination Planner: This planner module helps design the layout of air termination systems, including lightning rods and conductors, ensuring that all areas of the structure are adequately protected.

Earth Rod Configuration: This module aids in designing and configuring the earth rod system, which is crucial for safely dissipating lightning energy into the ground.

Positive Outcome

The Axis Lightning Protection Solution delivered significant benefits to Axis India and its clients

Time Efficiency: The software reduced the time required for lightning protection design by 40%, allowing engineers to focus more on strategic aspects rather than tedious calculations.

Enhanced Accuracy: Compliance with IEC 62305 Part 2, IEEE 80, and other standards ensured that all designs were precise and met international safety requirements, reducing the risk of design errors.

Increased Adoption: The comprehensive and user-friendly nature of the software led to a 30% increase in adoption by engineers and safety professionals, expanding Axis India's market presence.

Versatility: The ability to apply the software across various infrastructure types, from buildings to substations, increased its utility and appeal, making it a go-to solution for lightning protection design.

This case study demonstrates how the development of the Axis Lightning Protection Solution met Axis India's need for a comprehensive, efficient, and standards-compliant lightning protection solution, leading to significant improvements in process efficiency and market reach.

QuicKart
Quickart (Marketing)

About QuicKart

QuicKart is a leading online grocery delivery service known for its wide selection of products, from fresh produce to household essentials. Serving a diverse urban clientele, QuicKart application is dedicated to providing convenience, quality, and value through its user-friendly platform. With a growing customer base, QuicKart continually seeks to enhance its offerings to meet evolving consumer needs.

Duration of Partnership - (2.5 years)

Business Need

With the online grocery market expanding rapidly, QuicKart needed to upgrade its mobile application to stay ahead of competitors and better serve its customers. The key business needs for Quickart 2.0 app included:

Enhanced User Interface: A more modern, intuitive UI to improve customer interaction and retention.

Quick Order Capabilities: A feature to expedite repeat purchases for customers seeking convenience.

Multi-Channel Customer Engagement: Integration with platforms like WhatsApp for easier communication and order management.

Flexible Payment Options: Introduction of a Cash on Delivery (COD) option to cater to a broader audience.

Subscription Model: Development of a subscription service to offer regular deliveries of essential items, increasing customer loyalty.

Scalability: Ensuring the application can handle increasing traffic and order volumes without performance issues.

Our Solution

To meet these business needs, our team developed the Quickart 2.0 mobile application, introducing several innovative features:

New User Interface (UI): A complete redesign of the mobile app’s interface, making it more visually appealing and easier to navigate. The UI was optimized for both mobile and desktop users, ensuring a seamless experience across devices.

Quick Order Feature: This functionality allows users to reorder their frequently purchased items with just a few taps, significantly reducing the time spent on repeat purchases.

WhatsApp Integration: We integrated WhatsApp into the mobile application, enabling customers to place orders, track deliveries, and communicate with customer service through this widely used messaging platform.

Cash on Delivery (COD) Option: A new payment option was introduced to cater to customers who prefer paying upon delivery, expanding the service’s appeal to a broader audience.

Subscription Model: We developed a subscription service that allows customers to schedule regular deliveries of essential items, such as groceries and household supplies, ensuring they never run out of the items they use most.

Scalable Infrastructure: The backend was optimized to support the growing user base and increased order volumes, particularly during peak shopping periods, ensuring smooth operation without downtime.

Positive Outcome

The launch of Quickart 2.0 mobile application resulted in several positive outcomes for QuicKart:

Improved User Experience: The revamped UI led to increase in customer satisfaction, with users praising the app’s ease of use and modern design.

Higher Order Frequency: The Quick Order feature contributed to an increase in repeat purchases, as customers found it easier and faster to reorder essentials.

Increased Customer Engagement: The WhatsApp integration leads to satisfaction in users, who appreciated the convenience of managing orders and communication through the app.

Broader Market Reach: The introduction of the COD option attracted a new segment of customers, resulting in increase in the overall customer base.

Steady Revenue Stream: The subscription model gained popularity quickly, with regular users subscribing to regular deliveries, providing QuicKart with a reliable and predictable revenue stream.

Scalability for Growth: The optimised infrastructure handled increase in traffic during high-demand periods, maintaining performance and ensuring customer satisfaction.

The upgrade to Quickart 2.0 successfully met QuicKart's business needs, significantly enhancing user engagement, order frequency, and market reach. Improved UI, new features like Quick Order and WhatsApp integration, flexible payment options, and a subscription service, coupled with scalable infrastructure, collectively contributed to a substantial improvement in customer satisfaction and revenue growth, positioning QuicKart for further success in the competitive online grocery delivery market.

About Quickart (Marketing)

QuicKart is a leading online grocery delivery service known for its wide selection of products, from fresh produce to household essentials. Serving a diverse urban clientele, QuicKart is dedicated to providing convenience, quality, and value through its user-friendly platform. With a growing customer base, QuicKart continually seeks to enhance its offerings to meet evolving consumer needs. There moto is to deliver farm fresh produce to the consumers

Duration of Partnership - (2.5 years)

Challenges

New to the market

Market Awareness & Brand Recognition

Intense competition with big brands

Consideration of different nationalities

Objectives

To get maximum traffic to their app

Get more engagement and awareness through social media

Get maximum app installs and order placement through app

Focus on generating maximum followers on social platform

Target Audience

Dubai Based people who prefer online shopping and grocery shopping

Campaign Strategy

Paid Media

Targeted campaign on Meta & Google Ads to in app purchases

App store campaign

Special days campaign

Communication theme

Multilingual communication prepared to target the diverse audience

Product centric communication prepared to boost the sales

Topical content to create more engagement

Social Media Engagement

Engagement through reels, storytelling

Focused on user-generated content

Customer testimonials to retarget the audiences

Special contest campaigns

Creative Assets

Implemented visually engaging carousel ads to showcase multiple products

Used vibrant, high-resolution images of fresh fruits, vegetables, and grocery items to highlight the freshness and variety available on Quickart.

Integrated lifestyle shots of customers enjoying fresh, healthy meals made from Quickart deliveries

Promotional videos for app install

Walkthrough videos of app

Result - Key Performance Metrics

Improved month on month ROAS from 30% to 290%.

Achieved 1800% as highest ROAS.